Patrick Davis Partners, the national brand consulting firm, today announced successful negotiations for a retail partnership between QVC and Safety by Design for its Turner lock hardware brand. In addition to developing the company and product brand strategies, Patrick Davis Partners guided the Turner lock through all phases of product development, from prototype to national market launch.

The Turner is a revolutionary deadbolt that locks from the outside with one quick, keyless turn. It offers homeowners convenience and safety while providing better protection through better design. "The product was developed purposefully to be compelling to retailers looking to serve their customers with innovative products," said Mike Sebastian, Vice President. "We are pleased that QVC and other retail leaders see the value of the brand."

In early 2006, four products from the Turner product family will be available for purchase from QVC online or through its cable television channel, which reaches more than 82 million homes nationwide.